Snoop Dogg is an American rapper, songwriter, and entertainer whose 1990s emergence redefined West Coast hip‑hop. He’s also a prolific entrepreneur with ventures in cannabis, media, branding, and business partnerships, making him one of the most influential cultural figures in music and entertainment.
| Full name | Calvin Cordozar Broadus Jr. |
| Date of birth | October 20, 1971 |
| Place of birth | Long Beach, California, U.S. |
| Height | 5 ft 9 in (1.75 m) |
| Estimated Net Worth | $165 million |
Personal Life
Calvin Cordozar Broadus Jr., known as Snoop Dogg, was born on October 20, 1971, in Long Beach, California, where he grew up deeply immersed in local music and street culture. He is the son of Vernell Varnado and Beverly Tate and was nicknamed Snoopy as a child after the Peanuts cartoon character, a moniker that evolved into his professional identity.
Snoop’s early years included involvement with the Rollin’ 20 Crips gang and several legal issues before he turned to music as a creative outlet. He attended Long Beach Polytechnic High School, where he began performing and recording with friends and cousins including Nate Dogg and Warren G, in the group known as 213.
In 1997, Snoop married his high school sweetheart, Shante Taylor. Though the couple filed for divorce in 2004, they reconciled and renewed their vows in 2008. They have three children together: sons Cordé and Cordell, and daughter Cori. Snoop also has a son, Julian Corrie Broadus, from a previous relationship.
Family remains central to his public life; his son Cordé has children of his own, making Snoop a grandfather. In 2021, his mother Beverly Tate passed away, a significant personal moment.
Though widely known for his music, Snoop’s persona has grown as an entertainer and media personality. He’s appeared in films, hosted television shows, and become a fixture in global pop culture, blending his artistic life with entrepreneurial pursuits that shape both his career and public identity.
Career & Business
Snoop Dogg’s rise to fame began in the early 1990s after being discovered by producer Dr. Dre, who featured him on the hit track “Deep Cover” and his groundbreaking album The Chronic (1992). Snoop’s debut studio album, Doggystyle (1993), debuted at number one on the Billboard 200 and helped define West Coast gangsta rap with hits like “Gin and Juice” and “What’s My Name?”, establishing him as a premier voice in hip‑hop.
Throughout his career, Snoop has released over 20 studio albums, selling millions of records worldwide. His versatility has allowed him to collaborate across genres, including chart‑topping pop collaborations like “California Gurls” with Katy Perry. His ongoing influence in music keeps him relevant across generations.
Beyond performance, Snoop has expanded his portfolio into film and television, appearing in numerous movies and reality programs, and serving as host or personality on mainstream platforms. His media presence contributes to ongoing revenue and broadens his cultural footprint.
In 2022, Snoop made a notable business move by acquiring Death Row Records, the iconic label where he launched his career. Owning the brand allows him to control and grow one of hip‑hop’s most storied catalogs and cultivate new creative ventures under its banner.
Snoop has also built a diversified entrepreneurial empire. He co‑founded Casa Verde Capital, a cannabis-focused investment firm managing hundreds of millions in assets, and launched his own cannabis brand, Leafs by Snoop. He partners in beverages (e.g., wine with 19 Crimes; gin brand Still G.I.N.) and has endorsement deals and collaborations with major brands.
His investments extend into tech and digital spaces, including interests in esports organizations and digital platforms. Snoop’s ability to blend culture, branding, and business acumen underscores his transition from rapper to multifaceted entrepreneur and influencer.
Where His Wealth Comes From
- Music sales, streaming and touring revenue
- Business ventures (cannabis: Leafs by Snoop, Casa Verde Capital)
- Ownership of Death Row Records
- Brand endorsements and partnerships
- Television, film and media appearances
- Investments in tech, esports and digital assets
Real Estate
Snoop Dogg’s real estate holdings reflect both lifestyle preferences and long‑term investment strategy. His longstanding residence has been a mansion in Diamond Bar, California, which he purchased in the late 1990s and has since customized with a home studio, entertainment facilities, and luxury amenities.
He also owns other property assets including a high‑value coastal home in Malibu that serve as personal retreats and investment vehicles. The expansive “Compound” in Inglewood, California functions as a creative hub and recording space, blending business and artistic utility.
Additionally, Snoop’s wealth supports diverse real estate interests that generate passive income, aligning with his broader approach to financial diversification beyond music and media.
Social Media
Snoop Dogg is very active on social media, sharing music, memes, and personal life updates across Instagram, Twitter, Facebook, YouTube, and TikTok. Here are the links to his social media accounts.
